An expert in guiding executive women like you to unlearn conventional rules, leave prestigious careers and start businesses of significance. 
I spent 11 years in a position of prestige as a criminal defence advocate and took me more than two years to finally break free. 

Hi I'm Lulu!

    My background started in studying sociology and criminology and as a defence lawyer -- I began to have my own experience of what holds women back in a business world that ultimately is not designed by us.

With over twenty years of experience in studying human behaviour and the societal structures that hold people back, this was an interesting place to find myself in and one I couldn’t fully articulate at the time. 



About Me 

Positions of prestige are difficult for women who are not prepared to tow the line or follow the rules....…and not receiving partnership was the push I needed to take the leap into the unknown world of entrepreneurship. 


Meet Lulu

 Yet it was a world that was familiar to me, as the daughter of “accidental entrepreneurs” who built a creative business that was ultimately profiled in Rolling Stone magazine, I pass along the inspiration from my childhood to the many emerging business owners who trust me to lead them not only out of their prestige prison but into a new mindset and business approach that’s strong, mindful, built on personal growth and feminine presence.


Meet Lulu

 Unique to the industry, I’ve used decades of knowledge, wisdom, personal experience and advocacy skills to support women just like you to translate the value you’ve built in your career into a new and daring entrepreneurial success story. 


Meet Lulu

 And it’s a story with a difference - as an activist for the feminine this is where you learn to lead differently and are encouraged to break conventional rules, forge a unique path and to step into greater significance and meaning in your business journey. The feminine journey must unfold and rebellion cannot be done alone - hence why I started the She Rebel Club community which has an engaged following of ambitious and rebellious women. 


Meet Lulu

The Rebel Heart Club Mastermind is in its 4th year in a row and is something I am massively proud of, an evolutionary programme to help you become the entrepreneurial and daring version of you that is ready to do things her way. My rebel clients know that I always reflect 'hard truths' back to them because it’s that truth that sets you free to rebellion and allows women to step into their real personal power. 


Psst: check out below the female icons who have inspired me in my lifetime and I’d love to know some of yours?  

Meet Lulu

“I looked like an angel, but I was a fiend inside.” 

Vogue Model, Photographer and ​World War II Correspondent 

lee miller

Lee was a woman who reinvented herself over and over again. She refused to play life by anyone else’s rules but her own.

“Nothing is absolute. Everything changes, everything moves, everything revolves, everything flies and goes away.”

Mexican Painter, Surrealist (and realist) and activist 

Frida Kahlo

A woman who made her pain her biggest message, she painted outside of the box and lived an unconventional life in a blue house with a connecting hallway to the love of her life, Diego Rivera.

“My drive in life is from this horrible fear of being mediocre.”



A musician who has broken feminine boundaries and stepped up for what she believes in, regardless of the consequences. 
Madonna was one of the first women to talk about sex in the way she has. (Yes, women are allowed to enjoy it too!) 

“Well Behaved Women Seldom Make History”

This statement deeply resonates with who I am and why empowering the women in my life to break the rules and live life on their own terms is so important to me. There are so many women who’ve come before us who’ve done just that. 

hover over the image to read about a few of my favs:

“If you have a sense of yourself, your mission, your belief system, those things will lead you to success.”



Unabashedly herself and oozing with charisma, Goldie stands out by simply being her! Having the longest 'non-marriage' in Hollywood, she instead says she chooses to be with Kurt Russell every single day. She’s also an advocate of mindfulness in children and true hippy at heart.
 If I could choose someone to play me in the film of my life, it would be Goldie. Love her! 

“I would like to be known as an intelligent woman, a courageous woman, a loving woman, a woman who teaches by being.”

Actress, screenwriter, dancer, poet and civil rights activist 

Maya Angelou

Love her quotes and the way she tunes into her intuition. But she was also an example to all of us because of her courage to fight for what she believed was right.

“Sometimes you have to let everything go--purge yourself. If you are unhappy with anything--whatever is bringing you down--get rid of it. Because when you are free you will find your true creativity, your true self comes out.”


Tina Turner

I’m a huge fan of her music as well as who she is as a person. Instead of being brought down by her experiences - she made them her strength. The woman knows how to make a powerful comeback! 

"I love how Lulu takes the weight out of our challenges”

- EMMA ,


"Lulu is my Secret Weapon, she keeps me from getting in my own way"


"I got more working with Lulu for 3 hours than I have after several months working with other coaches"

"Without Lulu, I'd still be sitting behind a desk built and created by somebody else."


"I love that Lulu guides you in the way that is right for you, not a standard one way fits all, which really fits with my view of life.  "


" Lulu will change you in just one session"


"Working with Lulu felt like I had just swept all the crap from my desk onto the floor. She was the first coach to help me actually focus..."


"The depth to Lulu's coaching is something I'd love to bottle up and spread like fairy dust to women everywhere"

- Anon 

"Lulu helped me be the woman who has it all."


"Lulu helped me to define the lifestyle I wanted & establish my business which is soul led"


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